Bringing together industry thought leaders

Business Keeps on Dancing exists to bring together thought leaders from the music and events industry, provide a hub of inspiration, and create a global network of industry professionals sharing their secrets to success.

BKOD LIVE

The Future of Selling Out Festivals

PANEL – TALK – NETWORK
Panel 1
What can the festival industry learn from
2022 to sell out in 2023?
What have the world's leading event brands done to keep progressing through a difficult 2022?
How can they turn that into positive change for 2023?
Moderator: Rory Palmer Rowe, Senior Strategist, Mustard Media
Festival Consultant
Jo Vidler
CoFounder & CEO Full Fat
Ella McWilliam
Founder, Co-owner
Decibel Open Air
Danielle Ferrazzano
Marketing Director
Sonus
Simon Horvat
Panel 2
How to take full ownership of your festival and spend your budget effectively. 

Increased costs across the globe are changing event budgets, how are you keeping your break-even down and marketing cost-effective?

How do you maximise income and take full ownership of your event back?
Moderator: Rob Masterson
Co-founder Easol
Ben Simpson
Head of Paid Media, Mustard Media
Kristian Maxwell
Fly & Otherlands Festival
Tom Ketley
Panel 3
The power of the launch
The more tickets you sell during your event launch, the more likely you are to sell out.

With 2022 seeing an increase in last-minute ticket purchasers and a possible tough 2023 looming, how can you maximise the on-sale for your next event?
Moderator: Rob Masterson
Senior Strategist, Mustard Media
Rory Palmer Rowe
Creative Strategy Director, Hi Ibiza, Ushuaia
Sam 'Sparrow' Mooney
Music Director, elrow
Victor de la Serna
Events Director, Defected
George Pritchard
Panel 1
What can the festival industry learn from
2022 to sell out in 2023?
What have the world's leading event brands done to keep progressing through a difficult 2022?
How can they turn that into positive change for 2023?
Moderator: Rory Palmer Rowe, Senior Strategist, Mustard Media
Festival Consultant
Jo Vidler
CoFounder & CEO Full Fat
Ella McWilliam
Founder, Co-owner
Decibel Open Air
Danielle Ferrazzano
Marketing Director
Sonus
Simon Horvat
Panel 2
How to take full ownership of your festival and spend your budget effectively. 

Increased costs across the globe are changing event budgets, how are you keeping your break-even down and marketing cost-effective?

How do you maximise income and take full ownership of your event back?
Moderator: Rob Masterson
Co-founder Easol
Ben Simpson
Head of Paid Media, Mustard Media
Kristian Maxwell
Fly & Otherlands Festival
Tom Ketley
Panel 3
The power of the launch
The more tickets you sell during your event launch, the more likely you are to sell out.

With 2022 seeing an increase in last-minute ticket purchasers and a possible tough 2023 looming, how can you maximise the on-sale for your next event?
Moderator: Rob Masterson
Senior Strategist, Mustard Media
Rory Palmer Rowe
Creative Strategy Director, Hi Ibiza, Ushuaia
Sam 'Sparrow' Mooney
Music Director, elrow
Victor de la Serna
Events Director, Defected
George Pritchard

THE BUSINESS KEEPS ON DANCING PODCAST

Under the spotlight

We’ll be shining a light on the people behind the world’s most successful music, festival and events brands.

The podcast will document the inspirational stories from the very best in the business, giving you a rare opportunity to hear from the people behind the world’s biggest brands and festivals, including DJs, promoters, festival owners, festival directors and event industry professionals.

We'll be releasing an episode every Tuesday, so subscribe on your podcast app to never miss an episode.

 Podcast of the month

Listen Now:

Podcast guests

Jon Drape: The inception of the Warehouse Project, running the UK's biggest music festivals and lessons from the Hacienda.
Director, Engine No 4
Ben Robinson: The Highs and Lows of Running a Festival.
Festival Founder - Kendal Calling, bluedot.
Company Director - From the Fields
Robyn Isherwood: From running multi-million pound parties to launching the UK’s first socially distanced festival.
Director and Founder of The Estate Festival, Encore Lifestyle and Gisburne Park pop-up.
Rob Da Bank: From Radio 1 to founding 2 of the UK's biggest festivals.
Founder of Bestival & Camp Bestival
Kate Osler: From PR exec to MD of a global business.
Managing Director of AEI Group
Mark Fletcher: Life as the CEO of Manchester Pride.
CEO Manchester Pride
Graeme Park: Tales from the Hacienda and how to stay successful after 3 decades in the music industry.
DJ
Simon Dunmore: How Defected became a global music empire.
Defected
Yousef: How to tour the world as a DJ, run a chart topping label and throw sell-out events.
DJ & Producer, Circus records
Mikey Dread and Ras Kayleb: Sound System culture and bringing reggae music to the masses.
Singers, producers, broadcasters
David Pichiling: Creating a metropolitan music festival and taking it global.
Festival founder and Director
Gok Wan: How dropping out of drama school led to my career in TV, fashion and music.
Stylist, DJ, TV presenter
Miles Shackleton: The marketing secrets behind Toolroom.
Co-Founder, Director at Toolroom Academy and Marketing Director at Toolroom.
Sarah McBriar
Founder and creative director of AVA Festival

PODCAST IN COLLABORATION WITH

Connecting with your audience

In this series we united thousands of industry professionals around the globe, during the toughest period to ever hit the music, festivals and events community. Business Keeps on Dancing hosted weekly webinars, interviewing guests from around the world about various topics from virtual events, live streaming, finding new ways to engage with audiences, experimenting, pivoting and more.

So you've launched, what next?

PANEL
MARK NEWTON, HIDEOUT FESTIVAL
WILLIAM GREGORY, EVENT HORIZON
ROB MASTERSON, MUSTARD MEDIA

WEBINARS IN COLLABORATION WITH

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